Published 18:35 IST, October 29th 2020

Fans remember Irrfan Khan as Syska Group ropes in Rajkummar Rao as new face of brand

“For me, Syska is a high quality, 100% homegrown brand. It is a pioneering company whose story is truly inspiring and which I relate to easily," Rao said.

Reported by: Chetna Kapoor
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Who doesn't remember ever-charming face of Irrfan Khan who became first-ever brand ambassor of LED brand Syska Group?! After Irrfan's unfortunate demise in April, Fast Moving Electrical Goods (FMEG) company Syska Group, on Wednesday anunced ir new brand ambassor — Rajkummar Rao.

Just as first released on social media, fans dearly remembered Irrfan Khan. Netizens also praised company for choosing Rao and called him a 'good replacement'. Rao took to his Instagram handle to share first promo and wrote, "Here's to a bright new chapter of success." [sic]

WATCH 

Syska's tribute to Irrfan 

Mr. Rajesh Uttamchandani, Director, Syska Group said, “We are extremely excited to have Rajkummar Rao as new face of Syska Group. Rajkummar is an apt choice for brand because of his discerning choice of work and roles which reflects a sensitive, and mature actor. We believe that our journey at Syska is mirrored in his work. We are confident that our association with Rajkummar Rao will grow from strength to strength and will aid in recreating magic in hearts of Syska’s loyal consumer base.”

“For me, Syska is a high quality, 100% homegrown brand. It is a pioneering company whose story is truly inspiring and which I relate to easily," Rao said in a statement.

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18:35 IST, October 29th 2020