Flipkart signs MoU with Karnataka govt to Promote local art, craft and handlooms

Bengaluru, July 10 (PTI) Homegrown e-commerce marketplace Flipkart on Friday said it has signed an MoU with Karnataka MSME and Mines department to promote states arts, crafts and handloom sectors by bringing m on to e-commerce and providing market access.

partnership under Flipkart Samarth programme will enable local artisans, weavers and craftsmen of Karnataka to showcase ir hallmark products to a pan-India customer base, company said in a release.

Both Government of Karnataka and Flipkart Group will focus on creating avenues to increase business and tre inclusion opportunities for se underserved segments of society, reby ding furr thrust to Me in India efforts, it said.

partnership will see rewned Karnataka based brands- Cauvery - Karnataka Handicrafts Development Corporation and Priyarshini Handlooms, part of Karnataka Handlooms Development Corporation joining Flipkart Samarth programme.

" collaboration with Flipkart will be instrumental in driving commercial and social development in state.

This partnership will help in taking local handicrafts and handlooms businesses of Karnataka to a national consumer base," Principal Secretary, Department of MSME and Mines, Maheshwar Rao said.

He said MSMEs in state will also benefit from skills of branding, digital marketing and financial manment while showcasing locally me high-quality products.

Flipkart said its Samarth programme seeks to break entry barriers for artisans by extending time-bound incubation support, which includes benefits in form of onboarding, free cataloguing, marketing, account manment, business insights and warehousing support.

"se are challenging times, and as a homegrown platform, we believe it is our responsibility to boost local businesses and catalyse ecosystem partnerships to help transform m," Flipkart Group Chief Corporate Affairs Officer Rajneesh Kumar said.