Hindustan Unilever to stop using 'Fair' in 'Fair & Lovely' brand; HUL issues statement

Hindustan Unilever, on Thursday, anunced that it would be dropping name of its long-standing 'Fair & Lovely' product in order to be more inclusive and would remove  words ‘fair/fairness’, ‘white/whitening’, and ‘light/lightening’ from its products’ packs and communication. change in its name comes in aftermath of protests against racial discrimination that expressed outr on discrimination based on skin colour. Unilever furr revealed that it would come up with a new name for product in coming months in order to create a more inclusive version of product. 

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Fair & Lovely has been marketed by Hindustan Unilever over years as a gateway to skin lightening or whitening. Despite company's claim that it ad changed its branding approach from 2014, product was continued to be marketed as a tool to getting a lighter skin, aimed at skin colour of Indians. However, in aftermath of protests against discrimination based on colour and Hindustan Unilever ocnstantly needled to change name of product, HUI has anunced that it would drop word 'Fair' in its product in order to create a more inclusive version of same, t based on skin colour. 

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'Fair & Lovely's' new name

According to a statement from Hindustan Unilever, company is awaiting approval of regulatory authorities to change name of product and said that it will be dropping word 'Fair' from product. HUI said that brand has moved away, since 2019, from 'benefits of fairness, whitening towards glow, tone, skin clarity and glow. HUI also claimed that Fair & Lovely's advertising had changed over years to communicate women empowerement and that it was committed to celebrating all skin tones, according to a statement released by company. HUI also said that along with change to Fair & Lovely, or products of its skin portfolipo would also see a change.   

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