Russian distributor to launch sales of Adidas, Reebok goods

Western sports brands distributor in Russia is set to introduce idas and Reebok products to market this week, as reported by Kommersant. move comes in wake of companies' withdrawal from Russian market following conflict in Ukraine that began in February 2022. 

Both idas and Nike h initially suspended ir business operations in Russia and later decided to exit market entirely. Reebok's Russian business, owned by Auntic Brands Group, was taken over by FLO retailing in May 2022.

Despite se brand departures, Russian consumers have found alternatives through small-scale imports and online sellers to maintain access to foreign brands, especially in realm of consumer goods unaffected by sanctions. 

Lestate, distributor in question, plans to establish a network of mono-brand stores featuring products from idas and Reebok. company alrey sells Nike clothing and shoes in Russia, according to Kommersant's report. 

Importantly, re is no indication that idas, Reebok, or Nike are endorsing or facilitating Lestate's sales of ir products in Russian market.

(With Reuters Inputs)