Smriti Irani asks big commercial brands to source directly from weavers

Union Minister Smriti Irani has called upon big commercial brands like BIBA and Arvind Mills to source cloth directly from weavers, a move that will help provide remunerative prices to m by eliminating middlemen engd in process.

We are appealing to people in commercial segment, big brands such as BIBA, Arvind to come toger with weavers and source ir cloth directly from weavers, reby bringing about a synergy that was long absent, she said.

Minister for Textiles and Women and Child Development made remarks in a virtual interaction with Sadhguru, Founder, Isha Foundation.

conversation centered around breathing new life into India's textile industry and reversing fortunes of indigeus weavers. conversation, a part of 'In Conversation with Mystic' series, was webcast live on August 7 to mark National Handloom Day.

Last year, Sadhguru launched 'Save Weave', a campaign to revive and popularize India's ancient weaves.

During interaction, Sadhguru spoke about need to encour Indian textile industry by introducing handloom products in schools, tourism circuits and aviation industry.

He also pitched for school uniforms to be made from handmade weaves.

It is a crime to wrap a child in a polyfiber. You do that to dead fish, t to living children. Especially a child's body is very vulnerable to this both ir physical and psychological wellbeing is impacted by polyfiber entering into ir system," Sadhguru said.