Adani Group-owned NDTV reports third quarter loss amid fall in advertising revenue

NDTV Q3 loss: New Delhi Television Ltd (NDTV), a part of ani Group, reported a third-quarter loss on Tuesday, attributing setback to a decline in vertising spending by businesses. During quarter, companies redirected ir vertising budgets to cricket world cup, negatively impacting brocasters t affiliated with tournament. Given that vertising constitutes primary revenue stream for brocasters, this shift h a substantial impact.

NDTV's consolidated net loss for three months ending December 31 amounted to Rs 9.55 crore, a significant downturn from Rs 2.59 crore profit reported a year earlier.

news network faced its fifth consecutive drop in revenue during December quarter, with a 7 per cent decline amounting to Rs 97.95 crore. Simultaneously, expenses increased, rising by one-fourth, primarily due to a nearly 35 per cent surge in production expenses and cost of services.

Rival TV18 Brocast also reported a quarterly loss earlier this month, highlighting broer challenges in industry.

Zee Entertainment, entangled in conflicts related to a failed merger with Sony's India unit and licensing rights with Disney, is set to report its results next month.

(With Reuters inputs.)