Nissan revises India strategy, plans 1 new model every year; compact SUV on anvil

Japanese automaker Nissan plans to launch one new product every year, starting with a compact SUV, as part of its revised strategy for a turnaround in Indian market, a top company official said on Monday. company, which has so far failed to make an impact in market, w plans to focus primarily on Nissan brand in country and introduce multiple products with different body styles, including SUVs and sedans, going ahe inste of depending only on its SUV line as part of an earlier plan anunced in 2018. It will also continue with Datsun brand, with focus on providing value proposition to customers.

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Nissan's revised strategy

"We plan to launch at least one new product every year going forward. first product is going to be an all-new compact SUV which would be rolled out in first quarter of next financial year," Nissan Motor India Managing Director Rakesh Srivastava told reporters.

company would launch multiple products in order to build a profitable and sustainable business in country, he ded. Currently, Nissan sells six models in India under both Nissan and Datsun brands. Commenting on new product, Srivastava said model has been designed in Japan keeping in mind requirements of Indian market.

"Globally, we have a range of SUV products. We are w looking to enhance our commitment to market by coming out with a new offering in B-SUV (sub four metre compact SUV)," he ted.

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company currently sells Kicks and Terra SUVs in C-SUV segment (one above B-SUV). It is only selling around 300 units of Kicks per month, while Terra sales remain miniscule. Srivastava said company has gained useful insights from Kicks and that would help company introduce new product in market. When asked to comment on future of Datsun brand in country, Srivastava ded that company would keep selling value products under brand while focusing on high-selling SUV models under Nissan line.

He ded hequarters has left responsibility of Datsun brand to hosting nations. Earlier, it has been reported that Nissan was looking to discontinue Datsun brand globally as part of a cost-efficiency exercise. He said brand still has relevance in Indian market, accounting for about 70 per cent of Nissan India's sales and is planning "product interventions" in future to strengn it furr. In September 2018, Nissan h anunced its MOVE 2022 strategy under which it looked to position Nissan as premium mainstream brand in India building on company's SUV herit.

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It h kicked off strategy with launch of SUV Kicks last year. Under MOVE 2022 strategy it h looked to fix its business operation in India along with Saudi Arabia, where it has me significant investment but hasn't h much success. Under strategy, company h said it would dress mass market segment in India with its Datsun brand. Asked if change in Indian market strategy has to do with issues faced by Renaul-Nissan alliance in global level, Srivastava replied in negative.

It is all due to changing landscape in market, which has evolved so rapidly and company has to keep in pace with it, he ded. When asked to comment on sales outlook for coming financial year, he said that company would like to grow in tune with industry, which is expected to post "single-digit" growth. On company's BS-VI transition, Srivastava said Nissan will t offer small diesel engines but is currently working on its line-up for both petrol and bigger diesel engine vehicles to comply with new emission rm.

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