Now, Tanishq faces renewed flak for Diwali 'advice' ad; issues partial withdrawal

Tata group's jewellery brand Tanishq has partially withdrawn one of its s after facing backlash from social media users. This comes less than a month after pulling down an vertisement for allegedly hurting religious sentiments.  latest Diwali vertisement featured actors Neena Gupta, Nimrat Kaur, Sayani Gupta and Alaya F.

'I don't think anyone should light any firecrackers'

"I'm hoping to be able to meet my mum after really long. Definitely firecrackers. I don't think anyone should light any firecrackers. Lot of diyas. Lot of laughter hopefully and a lot of positivity," Sayani Gupta says in released across social media platforms last Thursday. 

n shows actor Alaya F talking about how she hopes to eat a lot of sweets and food and spend festival time with her family and close friends. Nimrat Kaur talks about importance of being toger with family and Neena Gupta says that she is planning to "dress up well and wear nice jewellery."

However, a section of Twitter users took offence at "vice" to avoid firecrackers during Diwali. "Why should anyone vise Hindus how to celebrate Our Festivals? Companies must focus on selling ir products, t lecture us to refrain from bursting Crackers," BJP National General Secretary C T Ravi tweeted.

'Companies must focus on selling ir products'

According to PTI sources, 50-second has been withdrawn from Twitter and YouTube but continues to be on company's Instagram p. When contacted, company did t offer any comments on matter.

RE | Tanishq issues statement after withdrawing controversial ; ASCI gives it full backing

RE | Tanishq sparked a 'movement'; many buying products to make point: Campaign's ncy

Earlier, Tata Group h chosen to withdraw 55-second Tanishq vertisement, which shows a Muslim mor-in-law caring for her pregnant Hindu daughter-in-law, in wake of a furore online and displeasure among certain groups for alleged communal tones.

RE | Tanishq w gets big support from vertising bodies over 'baseless & irrelevant' attack

RE | 'Tanishq store was t attacked': Gujarat govt busts fake news amid controversy over