Abhay Deol raises an important question on fairness cream ads; Shibani Dandekar reacts

It was in 2017 when Abhay Deol had slammed Bollywood celebrities like Sonam Kapoor, Shahid Kapoor, John Abraham, and ors for featuring in campaigns on fairness creams. Amid ongoing Black Lives Matter protest, Abhay Deol has once again touched topic and raised a question, 'Do you think Indian celebrities will stop endorsing fairness creams w?'. This question comes after he asked Indian 'woke' celebrities supporting BLM protests in US to check ir 'own backyard first'.

Abhay Deol on his Instagram handle shared an 'overall analysis' of how fairness creams in India have evolved — from using keyword 'fairness creams', brands are w using euphemisms like 'skin brightening/whitening' or 'lightening creams'.

He also pointed out that over years beauty brands have also turned attention towards Indian men.

Abhay Deol asks celebrities supporting BLM protests in US to check ir own backyard

Harbhajan Singh backs Abhay Deol slamming Indian celebrities over 'Black Lives Matter' 

Sharing Abhay Deol's post, actor Shibani Dandekar wrote on her Insta story: "Never have never will!! This is important! Don't propagate this idea of fair being beautiful!!! IT IS RIDICULOUS and as a culture it is time to see beauty in many shades of browner have here in India! Say to fairness creams ALWAYS!"