Akshay Kumar pips Deepika Padukone in celeb brand ranking; Aamir Khan suffers drop

Akshay Kumar has pipped Deepika Padukone in celebrity brand ranking with Khiladi star's value rising to $104.5 million (Rs 740 crore), according to a report released on Wednesday. Cricketer Virat Kohli continues to hold top spot with a brand value of $237.5 million, Duff and Phelps' celebrity brand valuation report for 2019 stated. 

Padukone, who was ranked at number two last year, has slipped to number three with a brand valuation of $93.5 million, while Kumar has replaced her as second most-valued celebrity, report said. Padukone invited ire of a lot of people by showing up at protests at JNU against alleged violent attack on students, while Kumar was in news for interviewing Prime Minister Narendra Modi ahead of his landslide win in general elections.

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Both Padukone and Kumar had a slew of popular releases during year. Padukone shares number-three spot with actor-husband Ranveer Singh, who was ranked at number four in year-ago period.

Salman Khan and Shah Rukh Khan continue to hold on to ir number six and five spots, with brand values of $55.7 million and $66.1 million, respectively, it said. Aamir Khan has had a major slip in ranking by brand value to 16th place with a total value of $24.9 million, as against 11th place in year-ago period.

Veteran actor Amitabh Bachchan's rank has also slipped to eighth from seventh rank in year-ago period with a value of $42.5 million and has swapped placed with Alia Bhatt, whose current value is $45.8 million. Bollywood actor Ayushmann Khurrana during Tata Steel Kolkata Literary Meet at Victoria Memorial. 

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re have been new entrants in top-20 list like Article-15 actor Ayushman Khurana at rank 10 with a value of $40.3 million, Jackie Shroff's actor son Tiger at rank 17 with a $24.2 million brand worth and cricketer Rohit Sharma at 20th rank.

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top-20 celebrity brands are from cricket and films and are collectively worth over $1.1 billion. ncy said it relied on brand analysis, endorsement value, and brand multiple parameters while determining value of a particular celebrity brand.

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