Alia Bhatt-backed styling platform gets a boost, US firm invests $ 2 million into venture

Actors today are t just sticking to ir profession, but are also expanding opportunities to utilise ir brand value. Be it turning producers or investing in or businesses, stars have been tasting success in various n-acting fields. Alia Bhatt, too, decided to venture into business, two years ago, when she h invested in a styling platform. Student of Year star is pleased with manner venture has been doing since she came on board platform. platform has w got ar boost as well with a United States of America firm investing $2 million into venture. 

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As per reports, US-based investor AMJ Ventures has invested $2 million in Alia Bhatt-backed StyleCracker. Alia Bhatt h bought a stake in StyleCracker in 2017.  venture claims to ‘reinvent’ India’s styling pattern with unique personalisation techniques. brand deals with personalised cosmetic boxes curated by celebrity stylists that citizens can use.  

Expressing her thoughts on her association with venture, Alia was quoted as saying that when she h entered industry, she was clueless about  colour, style or accessory that would suit her. However, she n found her ‘saviour’ in form of her stylist. Brinath Ki Dulhaniya star said her stylist n understood her and helped her discover her style, something her styling venture is also doing for ir users. 

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Film front 

Meanwhile, on film front, Alia Bhatt featured in only one film this year, Kalank. movie, also starring Varun Dhawan, Mhuri Dixit Nene, itya Roy Kapur, Sonakshi Sinha and Sanjay Dutt, did t live up to expectations. Or than that, she featured in track Hook Up Song in Student of Year 2 and Pra earlier this year, which h climbed to top of music charts. 

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However, actor is gearing up for multiple films next year. She is working with far Mahesh Bhatt for first time in Sak 2. film also stars itya Roy Kapur, Sanjay Dutt and Pooja Bhatt.  She will also work for first time with beau Ranbir Kapoor on Brahmastra. SS Rajamouli’s RRR and Sanjay Leela Bhansali’s Gangubai Kathiawi will cap off a busy 2020 for her.   

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