Amitabh Bachchan breaks silence on why Gulabo Sitabo chose to release on OTT & not theatre

Big-ticket releases such as Amitabh Bachchan's Gulabo Sitabo bypassed atres and decided to premiere directly on digital platform on Thursday. Being seen as a potential saviour for film industry in a year marred by COVID-19 pandemic and uncertainty over when cinemas will open, production houses are taking OTT route to release ir films.

This decision hasn't gone down well with multiplexes. PVR Pictures, largest atre chain in India, on Friday said y are disappointed with producers directly releasing ir movies on streaming services and bypassing tritional atrical route. While IX too released a strong statement opposing move.

Amitabh Bachchan, who stars in Gulabo Sitabo alongside Ayushmann Khurrana took to his blog and penned his thoughts about this big move. Calling it a 'situation that cant be altered', Bachchan explained how re is 'uncertainty' looming over everyone. He furr stressed that finances and or obligations, recovery of investment, needs consideration in this case.

Bachchan concluded by saying that option to release it in atres will always remain open later but for w, releasing it digitally is 'future'.

He wrote, ".. Amazon Prime .. June 12, world wide release .. 200 plus country’s .. a first for many reasons .. a situation that cant be altered .. atres opening could take time .. or t open at all .. uncertainty .. 4 complete films in line for release .. must do in this year .. contracts severe .. finances and or contractual obligations need consideration .. t just my films re are or artists too .. y also need to out ir films .. recovery of investment .. cant take forever .. if digital price is amicable n y go for it .. it is future .. option to release in atres later always open .. that contained in terms .. so yes in time re could be atre  release as well .. ors wait for results of digital release to make decisions on ir films .. will find out by June 12, 2020 .. some complain why on Amazon only and t of Netflix .. but deal has been struck with Amazon .. so Amazon .. cant have two different distributors of same film in same city .. yes imry is reduced to mobile or TV screen .. but most of stuff se days is seen thus is it t .. patience n .. a few more days and we shall see .."

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(With PTI inputs)