Anoop Menon fined for ad 'falsely' promoting hair growth; claims it was brand's 'story'

Malayalam film actor Aop Men was fined after his vertisement for a hair care brand invited legal trouble for ‘false promises’ of hair growth. He and brand Dhatri have been asked to pay Rs 10,000 each to a consumer from Thrissur. Men stated that vertisement was company’s 'story' and that he only used oil prepared by his mor.

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Aop Men fined for hair growth  

As per reports, a consumer named Francis Vakkan h, in 2012, moved Thrissur Consumer Disputes Redressal Commission against Dhatri, Aop Men and ors involved in vertisement for “deficiency in service”. He stated that he h bought product for Rs 376  after watching Aop Men’s and claimed that he did t experience any ‘positive change’ after using product. Vakkan stated that he h become “laughing stock of society” as his relatives me fun of him for buying product, and demanded Rs 5 lakh compensation for humiliation and emotional distress. 

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In complaint, he cited statements me by Aop Men in vertisement like hair growth being ‘guaranteed’, that  results will be ’threefold’ within six weeks, that his hair grew ‘nicely’ after using hair cream, while ‘recommending’ it to anyone for ‘luscious hair’. 

Aop Memon’s claim that was published without his consent was dismissed by Commission Thirakkatha star n claimed that he h promoted ‘hair protection’ and t ‘hair growth’. He stated that he h shot for vertisement, though he ‘didn’t ‘kw ’ and that it was 'ir story.’

Thrissur Consumer Disputes Redressal Commission came down over vertisement and expressed displeasure about endorser t even using product before promoting it. It also rejected argument that ayurvedic products provided different results for different people, as claimed in brochure.   

Commission slammed ‘exploitation’ in vertisements inste of guiding consumers. order that was released on December 29, 2020, over eight years after complaint.   

pharmaceutical store A One medicals, that sold product, was also fined Rs 3000 by Commission.

Meanwhile, Dhatri issued following statement:

"All Dhathri Ayurveda products undergo extensive clinical studies conducted by independent labs and results are registered with Clinical Trial Registry of India (CTRI). This dispute pertains to an vertisement that appeared in 2012, around product Dhathri Hair Protector, and case was registered in 2012. disputed vertisement has t been used for many years w. However, company vigorously defends its claims as y have scientific backing and Dhathri Hair Protector is registered with CTRI holding number CTRI /20L3/OS/003644. Dhathri Ayurveda is committed to providing auntic and effective wellness solutions manufactured under most stringent quality standards and all vertisement claims where applicable have complete backing of scientific evidence.”

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