'Bezos of the jeff be praised': Amitabh Bachchan on the digital release of 'Gulabo Sitabo'

As digital release date of 'Gulabo Sitabo' comes closer, Amitabh Bachchan is 'lost in learning' as marketing of film shifts 'digitally' too. Big B took to his blog to share how promotions are being done through a virtual medium that in his opinion has 'become password for any communication'.

Mentioning Amazon founder Jeff Bezos, Bachchan wrote, "It's on Amazon Prime Video and one has to become a Member at Rs 129/- a month and film can be seen as many times as you like .. stop it fast forward it freeze it to observe mistakes , all in its possibility. World Wide release in 200 hundred countries y say simultaneously .. and bezos of jeff be praised!"

About Gulabo Sitabo

Gulabo Sitabo, starring Amitabh Bachchan and Ayushmann Khurrana in le, narrates a whimsical tale of a grumpy old landlord and his over-ambitious tenant. Ayushmann Khurrana and Amitabh Bachchan starrer is one of first Bollywood movies to release on an OTT platform due to pandemic.  

Amitabh Bachchan's Gulabo Sitabo has been directed by Shoojit Sircar and written by Juhi Chaturvedi. Earlier, film was supposed to release on April 17, 2020, but got postponed due to nationwide lockdown. Recently, makers of film confirmed that film would release worldwide on June 12, 2020, on Amazon Prime Video.

'Feel like gettin' up and dancin'': Amitabh Bachchan shares 'Mari Ka Bandar' song 

'Gulabo Sitabo': Amitabh Bachchan explains why his kurta h buttons in back