Bhumi Pednekar & Vicky's 'Bhoot Part 1' goes "dark" with its unique promotional strategy

Vicky Kaushal and Bhumi Pednekar starrer Bhoot Part 1: Haunted Ship will be soon hit big screen, and w makers of film have found a unique way to promote this upcoming horror film. This unique way of promotion is visible on Dharma Productions’ social media handles. Re on to kw more details about this unique promotional strategy.

Dharma goes dark for Bhoot Part 1

Vicky Kaushal is currently one of most bankable actors in Bollywood. Vicky has carved his in Bollywood with films like URI and Masaan. Similarly, Bhumi Pednekar’s filmography is also varied and interesting thus contributing to her success in Bollywood. w, both se actors are set to light up silver screen toger in film Bhoot Part 1: Haunted Ship.

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Bhoot Part 1: Haunted Ship is set to hit atres on February 21, 2020. Since release date of film is just a month away, makers of film a.k.a. Dharma Productions have found a unique way to promote Vicky Kaushal and Bhumi Pednekar-starrer horror film. Dharma Productions’ social media handles have kick-started promotion of film.

Twitter and Instagram handles of Dharma Productions have both chosen to switch to a dark mode. This dark mode is thus complimenting ir upcoming horror film Bhoot Part 1: Haunted Ship. Both Instagram and Twitter handle of Dharma Productions have uploed a post stating, “ dark times begin w.” Even iconic Dharma logo has gone completely black and white inste of its original earthy palette. Take a look.

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Bhoot Part 1: Haunted Ship is directed by Bhanu Pratap Singh. According to a media portal’s report, film is set to be first part of an impending franchise. This Vicky Kaushal and Bhumi Pednekar starrer horror film is based on a true incident that took place in Mumbai. Apart from Vicky and Bhumi film also stars Ashutosh Rana and Siddhant Kapoor.

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Im Courtesy: Vicky Kaushal Instagram, Dharma Productions Twitter