Baskin Robbins draws fire from BTS’ ARMY after former threatens legal action over ad leak

Korean pop juggernauts BTS collaborated with cake and ice cream giant Baskin-Robbins. As per reports, former h recorded a complete campaign with septet. Recent reports and social media suggest that videos of group in commercial leaked online. At first, Baskin-Robbins warned perpetrators through a Twitter post which is w deleted. In deleted post company warned anyone of legal action on account of spreing video without a formal release. Baskin-Robbins h asked people to refrain from sharing video.

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BTS’ Baskin Robbins commercial leaks 

Baskin-Robbins has posted that people responsible for sharing video will have to face strict action. However, this statement was t taken well by fandom as it ‘seemed’ like words were directed at army members and BTS. allegations seemed as if it on fans of band and BTS, while former is only looking forward to collaboration as per fan comments.

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BTS’ Army defend mselves 

What followed was thousands of army (BTS fandom) calling out on Baskin-Robbins. Few army’s even asked a proof of allegations. Out of many comments few suggested that re-posting was done with good faith. army members only wanted to share video as some thought it was official video. Baskin-Robbins faced major backlash through social media posts. Some fans even suggested that leak is planned by an insider and t members of army.

Fans react on BR's post-

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Baskin-Robbins h to withdraw ir statement and deleted post that caused outr in fandom. company turned back on ir original statement and apologised to BTS as well as members of army. company mentioned that video that was leaked was an unfinished commercial and creative department is still working on it. It is unedited and needs more work as per ice-cream giant.

BR deletes legal action post-

Translation 

BTS' leak is a marketing strategy?

Baskin-Robbins h revealed earlier in July, that it is collaborating with K-pop giants. It will be introducing new and interesting flavours as per each member’s likes. viral leak has alrey generated curiosity on social media platforms. However, some fans are of belief that whole drama was a marketing strategy of BR to give a push to campaign in Korean market, as company has fewer stores in Korea as compared to or major brands.

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