Deepika Padukone Is Creating an Empire With Her Smart Investments

Deepika Padukone, superstar actress who was last seen in 2018's 'Padmaavat', is w creating headlines for different reasons than usual - investments. actress who ranked 4th on Forbes India 'Top 100 Celebrity Earners list of 2018', recently invested in Drum Foods, makers of 'Epigamia' brand of yogurt products. Such kind of investments by actors, which is commonly ticed among Hollywood celebrities, is t that talked about in India. It is a way in which Padukone will t only enrich her brand but will also hugely inflate her net worth if business goes well.

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KA Enterprises and Its table Investments

Deepika's Investments are made through 'KA Enterprises, LLC', her family's office, in which she is a co-director along with her far, Prakash Padukone. Investments are handled by a former Investment Banker, Nitin Kanchan, who acts as CEO of company. Unique Selling Proposition (USP) of company is that Deepika t only funds companies but also makes strategic decisions in company. Naturally, she also acts as face of brand. Kanchan mentions that this gives companies advant of t only Padukone's money and brand value but also her business experience. Some of ir most table investments have been in Drum Foods ( makers of 'Epigamia'), Bellatrix Aero, Furlenco, and Purplle.

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It Is t Always About Splurging on Fancy Items

Being a celebrity is often associated with ability to buy fancy items and go on exotic vacations. However, celebrities se days are getting more involved in ventures that increase ir net worth and add longevity to ir personal brands. A lot of American celebrities are in news for ir investments and involvements in upcoming or already-established brands. Actor Ashton Kutcher, for instance, has invested in firms like Uber, Airbnb, Spotify and many or table brands.

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Rapper Sean Carter (professionally kwn as Jay-Z) has also invested in brands like Tidal (a company which he has a majority stake in) where he also takes strategic decisions for company's growth. Indian Celebrities are w indulging in similar practices too. Virat Kohli, Indian Cricket Captain, is an investor in many brands (Muve Acoustics, Wrogn clothing) for whom he also acts as a brand ambassador and advisor. It is an interesting to keep track of, and it will be fascinating to see what heights se brands can reach with a backup of celebrity brand value and experiences. 

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