Deepika Padukone's brand visibility takes a hit after controversial JNU visit: Reports

Brands aren't generally kwn to be fond of associations with celebrities who meander into controversy, and someone who may find this out first hand is Deepika Padukone, who is among most talked-about persons in country at moment, t only for her new film Chhapaak, but also for wading into JNU debate by taking a stand for Left student groups by her appearance at a JNUSU protest, alongside Kanhaiya Kumar.

With an estimated net worth of over Rs. 125 crore, Deepika Padukone has long been a favourite of brands, though she may be about to take somewhat of a hit as some companies have reportedly said that y will reduce visibility of ads featuring Chhapaak actress. This move comes even as film itself struggles at box office amid heated competition from Tanhaji: Unsung Warrior featuring Ajay Devgn, Kajol and Saif Ali Khan.

Reports suggest that future endorsement deals might consider 'political risks' a star takes that indirectly also affects brand.

Padukone endorses over 20 brands currently including big names like Britannia, L'Oreal, Vistara Airlines, Axis Bank, MedLife, Epigamia Yogurt, Kellogg's, Oppo, and ors. Reports suggest deals are highly lucrative and have high visibility, with actress being seen on television for approximately 11 hours a day.

According to reports, while some brands call her JNU appearance, where she stood with JNUSU president Aishe Ghosh who has emerged as a highly controversial figure post Jan 5 violence, as her 'personal choice', ar brand has revealed that y will t showcase Deepika for two weeks and hope that issue rmalizes by n.

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Netizens React:

Netizens have been debating pecuniary repercussions Deepika may have to w deal with, with many expressing strong opinions: 

Deepika's JNU appearance amid Chhapaak promotions:

Just two days before it's release, film was caught in political controversy after Deepika Padukone showed up a Left-dominated JNU Students' Union protest in wake of heius attack that was launched on students and faculty members by a mob of masked goons. While members of Bharatiya Janata Party (BJP) and its several supporters condemned actor's visit, Opposition parties stood by her and declared film tax-free in ir respective States. More controversial, however, was us of her visit by a PR company to promote n-upcoming film.

Deepika Padukone confronted over controversial JNU visit, dodges questions

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