Housefull 4: Akshay Kumar film drops on Diwali, but hits milestone

A superstar, a popular franchise, multiple stars and most importantly, a Diwali release, re were multiple factors that went in favour of Housefull 4. However, makers would’ve definitely expected  reincarnation comedy to have done better than numbers it put up in opening weekend.  Akshay Kumar-starrer hit Rs 50-crore at box office, but that was after experiencing a drop on Sunday, seemingly because of Diwali festivities. movie, however, is expected to show growth from Monday. 

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Housefull 4 had already opened lower than Akshay Kumar’s or releases of this year like Kesari and Mission Mangal, which had earned around Rs 20 crore and Rs 27 crore respectively.  multistarrer, after opening day figures of around Rs 19 crore, was stable on day 2, earning around Rs 18 crore on Saturday. Ideally, Sunday is day when most films show a staggering growth, but that was t case with Housefull 4. collections, as per reports, saw a drop to Rs 14.25 crore on Sunday.  reason for drop is being attributed to Diwali, since most people perform Lakshmi Puja at home and visit relatives and celebrate instead of going to a atre. ‘pre-Diwali’ period for Housefull 4 has been termed as ‘good’ in trade reports.  figure helped movie reach its first milestone, Rs 50-crore mark. total w stands at Rs 50.75 crore.  makers, however, claimed figure as Rs 53.22 crore. 

Hopes still alive 

All eyes are w on Monday, as movie is expected to witness a big turnaround, since it a public holiday and most of festivities are over. Tuesday will also be crucial as it is a holiday at some places. It is t clear yet if majorly negative word-of-mouth has played a part in collections till w. future of movie would be clearer only after next two days. 

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Housefull 4 

Housefull 4 also stars Riteish Deshmukh, Bobby Deol, Kriti Kharbanda, Kriti San, Pooja Hedge in lead roles and Chunky Panday, Rana Daggubati, Jonny Lever, Sharad Kelkar, Ranjeet, among ors. film has been directed by Farhad Samji. It has been backed by Sajid Nadiadwala and Fox Star Studios. 

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