Kangana Ranaut responds to controversial Tanishq advertisement; calls execution 'shameful'

Heated reactions, trolling and online abuse have forced some netizens and celebrities to go off social media, limit comments on posts in past few months. And heavy criticism by a section online led to Tata-owned Tanishq pulling down its vertisement that sent a mess of religious integration. Kangana Ranaut also wed into controversy, and more than religion angle, highlighted execution of as ‘shameful.’

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Kangana Ranaut on controversial vertisement

vertisement features a Muslim woman guiding her pregnant daughter-in-law for her ‘godh bharai’ ceremony (in or words, baby shower), a Hindu custom. mor-to-be expresses surprise that her mor-in-law is so excited for ceremony and asks, ‘Such customs don’t even take place at your home.” woman replies, ‘ custom of keeping daughters happy is part of every home,” as voice-over speaks about power of ‘becoming one.’

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Kangana tweeted that more than concept, ‘problem’ was in execution. Queen star was t too pleased about portrayal of ‘fearful Hindu girl’. She asked why pregnant woman ‘apologetically expressed her gratitude’ to her in-laws for acceptance of her faith. Asking if she was t ‘woman of house’, Kangana also sought to kw why she was at ‘mercy’ of her in-laws, and ‘meek and timid’ at her own home.

vertisement courted outr online, with word ‘love jih’ being brought up on one hand and acceptability of Godh Bharai in Islamic tritions on or, with opposition, which included a boycott trend being on top of Twitter, forcing to makers to bring it down. 

Numerous celebrities, however, have come out in its support and re-posted video in solidarity. 

Meanwhile, Divya Dutta, who gave voice-over in vertisement, also expressed her displeasure about being pulled down.

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