Kangana Ranaut To Pay The Price For Alia Bhatt's Jigra Box Office Failure - Here's How

Jigra, starring Alia Bhatt in leing role, has performed poorly at box office despite its release on Dussehra. Amid controversies surrounding its casting and allegations that film is a "copy" of Divya Khosla Kumar's Savi, Jigra has tanked at ticket windows with signs of a comeback. film saw a full-fledged release in Telugu states but has t even mand to cross ₹25 lakh mark in region. This disastrous verdict for film may have far-reaching consequences.

Distributors back out from buying Bollywood films?

Reportedly, failure of Jigra has resulted in distributors in South showing interest in acquiring female-led Bollywood movies. Because of this, Kangana Ranaut starrer Emergency, which has reportedly cleared CBFC formalities after undoing cuts suggested by board, will suffer. According to a report in Great Andhra, Telugu distributors are shying away from securing rights of Emergency given that Jigra offered returns to m. This is going to be a cause of worry for makers who have recently cleared censorship hurdle.

This also goes on to emphasise that market for Hindi films down South is restricted to just big stars.

Alia's Jigra tanks at box office

Alia Bhatt led jailbreak drama Jigra became her worst opener in over a dece. film has shown signs of resurrection at box office and has barely mand to cross ₹25 crore mark in nine days in India. It might end up becoming actress' lowest-grossing film to date. Highway (2014) is lowest earner of Alia's career so far and stands at ₹28.34 crore. However, it was a critical success and catapulted Raazi star into mainstream success.