Filmmaker Karan Johar says he considers his films to be a 'guilty pleasure' for his audiences and is 'unapologetically and unabashedly' obsessed with mainstream trappings of storytelling, something he promises to continue in his content for Netflix.

Karan Johar, who has just inked a multi-year bro content deal with streaming giant, said global reaction to his 27-minute film as part of collective 'Lust Stories' on Netflix me him realize re is much 'outside of country that is interested in us and stories we tell'.

A viewership revolution is just around corner with growth of OTT (over top) platforms and it would be foolish to miss it, said man behind Dharma Productions and its digital arm Dharmatic.

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Karan Johar on global content revolution

Viewership habits have actually evolved and changed over last dece even in India, he said, ding that Netflix is just tip of iceberg. 

"re is a major viewership explosion that's around corner and I can't wait to actually be a part of that movement," Karan Johar told PTI in an exclusive interview.

Karan Johar, who is kwn for directing Bollywood blockbusters such as 'Kuch Kuch Hota Hai', 'Kabhi Khushi Kabhie Gham', 'Kabhi Alvida Na Kehna', and 'My Name is Khan' and is also a successful mainstream producer, TV host and chat show anchor, said one cant live insularly at a time of global content revolution.

"Even when we attempt to do different stuff, re's always a certain kind of quality that we try to project. w we might hit it or miss it, but endeavor is always to create high quality, superior content, and kind of material that can be viewed t just in your country but even beyond that," Karan Johar said. 

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"It's great to go global with your content and never live insularly and pretend like we are just living within boundaries of our beautiful country... I think it's platforms like Netflix that empower you to do just that," he ded. 

Johar ded that he will do it in style that he kws best because he has realized that people may like him or hate him, but y simply can't igre him.

"I never see anyone but myself whenever I put out content, and even when it comes to digital, everybody has an impression that you can go wild, sexy or edgy, but let's t forget that re's organic storytelling that still needs to be told. re's a large audience that needs to watch really strong narratives," Karan Johar said.  

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"I've always been unapologetically and unabashedly obsessed with mainstream trappings of storytelling, and that's what I want to do in digital as well," he ded.

People often come up to him and almost embarrassedly mit that y have watched his debut film 'Kuch Kuch Hota Hai' over 100 times, a feeling y would t get for a film like Lagaan, Karan Johar said.

"Some view my content as fluff and some have looked at it as romanticized. I will always get those diverse reactions and opinions about what I put out. But I always say, you can hate me, you can love me but you cant be indifferent to me, and I hope you won't be indifferent to content we create," filmmaker said.

"I've always said I'm like your guilty pleasure. So this guilty pleasure mode is what I hope to bring on to OTT platform as well. And so re will be stuff that, I think, everyone will watch but pretend t to." Karan Johar ded furr.

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director believes fear that digital revolution will eat into cinema has been replaced by hope for a new future.

"What is happening is that digital platforms empower one very strong entity in creative industry and that's our writers. Writers have been empowered maximum in this . In last four or five years, content in cinema has improved and that happened only because writers are empowered elsewhere, y come with that empowerment and do better work even in cinema," Karan Johar said. 

"re's been an increase in footfalls, in number of people visiting cinema halls, which is largely due to digital revolution. One is helping or and empowering or and it's a win-win situation for media and entertainment industry," he stated furr.