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Published 17:43 IST, November 13th 2019

Kusha Kapila: Here is all about the famous Instagram influencer

Kusha Kapila is one of the most popular and relatable Instagram influencers currently active in India. Here is everything you need to know about Kusha Kapila

Reported by: Sherwin D'Cunha
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One of the most popular influencers on the photo-sharing platform Instagram is Kusha Kapila. The New-Delhi based Kusha Kapila is an influencer and is known for her hilarious and entertaining content on Instagram and YouTube. She is currently one of the most celebrated and entertaining influencers in India. 

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Here is everything you need to know about Kusha Kapila 

Definition of an Instagram influencer?

Instagram is the go-to platform for brand promotions and advertising. Because the platform contains a lot of users, one of the best ways for promotions is influencing. Influencers are Instagram users who have established credibility and audience. They can persuade others by virtue of their trustworthiness and authenticity. Brand use the services of the influencers to promote their products. 

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Who is Kusha Kapila?

Kusha Kapila was born on September 19, 1989, in the capital city of New Delhi. Kusha first began working as a fashion journalist. After working in the fashion industry for half a decade, she became a part of a popular digital content platform. With her colleague Dolly Singh, who is another popular Instagram influencer in her own right, she started a series of sketches that parodied girls from South Delhi. The sketches became popular with time and Kusha slowly climbed the social media ladder of fame.

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Since then, Kusha has been seen working with celebrities such as Karan Johar, Kareena Kapoor Khan, Sonam Kapoor and many others. Her Instagram account is followed by over 687 thousand followers. Kusha Kapila is well-known for the various characters in her sketches. Some of the most famous ones are Billi Maasi, which she said in an interview that it is a parody of the South Delhi aunties. Another popular character is Nayna, which is another character based on the girls from South Delhi. 

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14:36 IST, November 13th 2019