Published 19:10 IST, December 11th 2019
Mardaani 2's makers decided to not abide by mainstream promotion ploys; here's why
Mardaani 2's makers decided to scrap the shooting of a promotional song, says the protagonist of the film Rani Mukerji. Read to know more about the decision
Advertisement
Rani Mukerji's much-awaited Mardaani 2 is just a few days away from hitting silver screen. movie has created eugh buzz around it because of its story and also because it is second instalment of hit movie Mardaani. Rani is currently busy promoting her film but did t abide with some of set promotional activities.
Advertisement
catchy promotional song for Mardaani 2?
makers of Mardaani 2 decided to scrap shooting of a video song for film. le actor of film Rani herself confirmed news saying Mardaani is an entertaining thriller, but at its core, it is seeking to give a strong social mess on rise of violent crimes against women that are being committed by juveniles in our country. actor also stated that y wanted to protect sanctity of mess and t do any marketing gimmicks like shoot a promotional song just to get more conversions and more eyeballs because y felt it would be counter-productive to what y wanted to achieve.
Advertisement
She furr ded that since y were trying to deliver a powerful mess, y could t have recorded and shot a music video because that would have diluted intent of film. She, along with makers of film, was ok to t fall into trap of conventional beliefs and chose to stay away from all such routes of marketing to ensure that y preserved aunticity of film. That was of maximum priority for m and y are gl that y stuck to ir beliefs, according to Rani.
Advertisement
Mardaani 2 is set to release on December 13, 2019, and along with Rani Mukerji also stars Vishal Jethwa, Vikram Singh Chauhan, Shruti Bapna, Rajesh Sharma, and Deepika Amin in prominent roles. film is helmed by Gopi Puthran. It is produced by itya Chopra under banner of Yash Raj Films.
Advertisement
16:48 IST, December 11th 2019