Download the all-new Republic app:

Published 00:37 IST, January 25th 2020

Masaba Gupta's new collection focuses on 'green wardrobe' fights the 'plastic peril'

With an exclusive collection of 10 designs of clothing creatively manoeuvred to reduce plastic bag use, ace designer Masaba Gupta took a step to save the planet

Reported by: Urvashi Kandpal
Follow: Google News Icon
  • share
null | Image: self
Advertisement

Masaba Gupta announced her exclusive collection of clothing in collaboration with the United Nations Environment Program earlier this week and it is undoubtedly at the top of the fashion game. To her usual aesthetics of design with bold, quirky prints and bright colours, Masaba has added a feature that is extremely clever and economical. The dresses, shrugs, and tops all come with an inbuilt fabric pouch that can be detached and used as a carry bag. 

The detachable bags built into the garment are a part of Masaba's latest clothing line titled 'I Will Wear Out Plastic' and it includes 10 exclusive designs of garments with this new style. Using fashion as a tool for activism and empowerment, Masaba Gupta aims to give back to the environment by propagating the idea of a 'green wardrobe' with this collection. Clothing has been used as a means to communicate with people to reduce the use of plastic bags in a unique way as the buyers would have a cloth bag as a reusable accessory with the garments that they wear.

Advertisement

Take a look:

Read | Neena Gupta is a proud mom as Masaba Gupta bags Fashion Entrepreneur of the Year award

Read | Archana Puran Singh in Masaba Gupta's stunning pink ensemble

Advertisement

 

Read | 'Dabangg 3': Sonakshi Sinha is the perfect Rajjo in quirky Masaba Gupta saree; see pic

Advertisement

It is a remarkable feat for a designer to integrate fashion with a great cause such as the prevention of the use of plastics in such a creative, quirky and stylish manner. Bollywood actor Dia Mirza was one of the first ones to sign up for this unique concept which solely aims for the betterment of the planet. House of Masaba, the design house, shared photos of the actor through their official Instagram account wearing one of the outfits.

Take a look:

Read | Masaba Gupta & Neena Gupta's combined Net Worth is an unbelievable figure, check here

Advertisement

00:37 IST, January 25th 2020