Masaba Gupta's new collection focuses on 'green wardrobe' fights the 'plastic peril'

Masaba Gupta anunced her exclusive collection of clothing in collaboration with United Nations Environment Program earlier this week and it is undoubtedly at top of fashion game. To her usual aestics of design with bold, quirky prints and bright colours, Masaba has ded a feature that is extremely clever and ecomical. dresses, shrugs, and tops all come with an inbuilt fabric pouch that can be detached and used as a carry bag. 

detachable bags built into garment are a part of Masaba's latest clothing line titled 'I Will Wear Out Plastic' and it includes 10 exclusive designs of garments with this new style. Using fashion as a tool for activism and empowerment, Masaba Gupta aims to give back to environment by propagating idea of a 'green wardrobe' with this collection. Clothing has been used as a means to communicate with people to reduce use of plastic bags in a unique way as buyers would have a cloth bag as a reusable accessory with garments that y wear.

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It is a remarkable feat for a designer to integrate fashion with a great cause such as prevention of use of plastics in such a creative, quirky and stylish manner. Bollywood actor Dia Mirza was one of first ones to sign up for this unique concept which solely aims for betterment of planet. House of Masaba, design house, shared photos of actor through ir official Instagram account wearing one of outfits.

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