Streaming giant Netflix on Wednesday anunced a long-term partnership with Karan Johar's digital arm Dharmatic Entertainment to create a broad range of new fiction and n-fiction series and films exclusively for its viewers.Johar, who first collaborated with Netflix on 2018 anthology film "Lust Stories", is also directing "Ghost Stories" and producing "Guilty" for Netflix. reach of "Lust Stories", he said, made him realise that "sky is limit" with such partnership.

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Johar collaborates with Netflix: 

"What we have decided to do is basically come toger to create content to empower t only ourselves, but also consumer, and to make sure that we can create diverse content across genres, and eng t just an Indian or diaspora audience but an Asian audience," Johar told PTI in an interview. His brush with Netflix, filmmaker added, led to setting up of Dharmatic. 

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Karan on Dharmatic: 

Having grown up in lap of mainstream cinema, Johar said, he will always have a strong and romantic relationship with celluloid. But partnership with Netflix offered him freedom from fear of Friday box office."re is one aspect, which is very daunting in all our existence, is pressure of Friday box office performance and n general performance of your film, which looms large on us filmmakers.

"But when you have a platform where you can showcase your creativity and your content and you don't have pressure of box office, n you are given wings to fly," Johar said.

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According to Monika Shergill, head, Series, International Originals, Netflix India, y were looking forward to Johar's take on series, which is a relatively new format of storytelling in India.

"It will be a brand new sort of storytelling -- long format, multi-seasons, across scripted and unscripted. We have seen Karan in a lot of unscripted avatars on linear TV but his version of unscripted on streaming will be something to watch out for," Shergill told PTI.

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