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Published 19:24 IST, October 17th 2019

Ranveer Singh: How the actor is making rap music commercial in India

Ranveer Singh being a rap fan himself did not stop promoting rap music, even after his film’s release. Read to know how the actor is popularizing rap music

Reported by: Shakir Khan
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Ranveer Singh is considered as one of the most energetic actors in the industry. He has been a fan of rap music and hip-hop for a long time, as mentioned by him. The actor finally got the chance to show his passion in his recently released film Gully Boy. The movie was not only successful at the box office but also changed the rap and hip-hop culture in India. The culture has now caught everyone’s eye or can say ears.

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Ranveer Singh making rap music commercial in India

In Gully Boy, Ranveer Singh’s performance is said to be one of the bests in his career. Right after the success of Gully Boy, Ranveer Singh launched his passion project named IncInk. It is an independent record label that aims to discover, nurture, and promote young artists from across the country. The first three hip hop artists to be the part of the label are Kaam Bhari, Slow Cheetah, and Spitfire. The genre which was once small is now grown tremendously. Brands, films, and even political parties are now using rap to promote their ideologies.

Ranveer Singh on the revolution

In an interview with a news portal, the actor spoke about his rap uprising in India. He said that the time of Hindustani hip hop has come and this is the much-needed explosion in the music scene of India. There are exciting times for original music in India and rap is a huge refresher. Indian rap is no longer an underground music scene. It has become the language of the youth and it is the biggest thing happening in Indian culture today.

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Ranveer stated that India has always produced spectacular original content and now is the time for hip hop. It is also the time of the incredible artists whose poetry is speaking of a revolution. They are the poets of our generation and the youth is listening to what they have to say. Hindustani hip hop is here to stay and it is the voice of India that you cannot just ignore.

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Underground rap artists like Divine, Naezy, and Emiway are now a well-known name for people. The increase in fan following can be seen as the number of concerts that the artists are helming has drastically increased. It has influenced many people, especially the youth. People are now considering it as a career option without much hesitation, which was rare back then.

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16:19 IST, October 17th 2019