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Published 18:04 IST, February 11th 2020

Ranveer Singh's native American look on 'Singapore noodles' packs leave Singaporeans irked

In a photograph shared online, Ranveer Singh can be seen dressed up in Native American headgear endorsing Desi Chinese 'Singapore noodles' leaving many baffled

Reported by: Alifiya Shaiwala
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Ranveer Singh, who is the face of many brands in India, recently made headlines when his avatar on the 'Singapore noodles' product did not do well with the Singaporeans. Many brands in the Indian market have products that are inspired by the evergreen cultures and traditions of different countries across the globe. However, a pack of Singapore noodles that has surfaced online having Ranveer Singh's face has left many netizens puzzled with its approach. Bollywood star Ranveer Singh, who is the ambassador for Ching’s Desi Chinese, has been reportedly accused of cultural misappropriation.

Ranveer Singh in Native American headgear 

In an image shared online, Ranveer Singh can be seen dressed up in Native American headgear endorsing Desi Chinese (Indian Chinese) on a pack of Singapore noodles. A Singaporean shared the picture on Facebook and wrote "So confused, what the hell is this? Found it online, and their website says, Ching’s Secret is an Indian brand of Indian Chinese cuisine aka Desi Chinese cuisine with products which include instant noodles, instant soups, cook up soups, Desi Chinese masala, sauces and schezwan chutney."

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The person who shared the image, also wrote two questions in the caption- "What’s a Singapore curry instant noodle? and What does a Native American headdress have to do with Singapore or noodles?". Check out the post here: 

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(Image courtesy: Ranveer Singh Instagram)

18:04 IST, February 11th 2020