Shekhar Kapur answers netizens who criticised him for 'not casting dark-skinned leads'

on-going debate about racism and colourism has become a trending topic of discussion on social media after two multinational companies anunced dropping  use of words like ‘fair’ from ir beauty products. Filmmaker Shekhar Kapur joined group of critical voices about rebranding of a popular 'fairness' cream brand. cream was earlier kwn as 'Fair and Lovely' and w, parent company Hindustan Unilever Limited anunced ir decision of dropping word 'fair' from ir product branding. 

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Shekhar Kapur gets questioned amid fairness cream controversy

On July 2, 2020, actor-director Shekhar Kapur called out Hindustan Unilever Limited and asked company to 'prove ir intentions' by featuring a dark-skinned girl on ir packaging. It all started after HUL anunced that ir 'Fair and Lovely' cream will w be called 'Glow and Lovely'. While new name has been getting a mixed response from masses on social media, Kapur expressed his thoughts about same on Twitter and wrote:

“So Fair and Lovely will w be called Glow and Lovely? C’mon Hindustan Lever. For years you’ve been profiting by destroying our nation’s young girl’s self worth by making rude comments about dark skin.

w prove your ‘intentions’ by having a dark skinned girl on your packaging.”

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Check out his tweet below:

Soon after he shared tweet,  filmmaker received a lot of flak from netizens who slammed him for casting only fair women as leads in his movies. One user wrote to Kapur, "w you speak up for dusky people to raise your profile! Your movies didn’t star dark skin leads ..". Later, filmmaker shut down replied by tweeting title of his 1994's film, "Bandit Queen".

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For unversed,  1994's biographical film bagged a National Film Award for Best Feature Film in Hindi that year, apart from several or awards at various award shows. Bandit Queen also premiered at 1994's Cannes Film Festival and later made its way to a few or film festivals as well. Shekhar Kapur directorial was also India’s official entry for category of Best Foreign Langu Film at 67th Academy Awards. biographical film was based on life of Phoolan Devi, a member of Parliament. 

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