Published 16:47 IST, October 18th 2019

Farhan Akhtar's social cause that can make a difference

Farhan Akhtar coined initiative MARD stands for a noble cause that stands for discrimination against women. Here’s all you need to know about the initiative.

Reported by: Drushti Sawant
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Sky is Pink star Farhan Akhtar has been a part of MARD initiative for a very long time w. actor has been promoting initiative on his social media extensively. He has also spoken about what initiative is all about and why is it important. Here are some of facts about initiative that Farhan Akhtar is actively involved in.

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What is M.A.R.D?

MARD initiative is a social campaign started in march 2013 by Bollywood actor and director Farhan Akhtar. MARD stands for Men Against Rape and Discrimination and it aims at spreing awareness against social evils. Many Bollywood as well as international stars including Shah Rukh Khan, Priyanka Chopra Jonas, Arjun Rampal, to name a few have extended ir support towards cause. initiative aims at creating awareness in minds of youth through music.

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Farhan Akhtar coined initiative after an incident that took place in August 2012, where a lawyer was raped and murdered by watchman. In March 2013, almost six years ago, Farhan Akhtar initiated campaign. In an attempt to popularize initiative, Farhan performed at a college in Bangalore wearing logo of initiative. He has also spre awareness via social media. Farhan also promoted cause at Indian Premier League season six before Kolkata Knight Rider and Kings XI Punjab match. Akhtar distributed around 70,000 moustaches among audiences.

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In 2017, re was a concert held in Bandra, Mumbai to end violence against women and girls called Bas Ab Bahut Ho Gaya. Many a-list singers lent ir voice to spre awareness about cause. Some of singers associated with concert were Salim Sulaiman, Farhan Akhtar, Armaan Malik, Harshdeep Kaur, Papon, and Sukriti Prakriti. Farhan Akhtar h reportedly stated that he wants to take campaign to schools and colleges so that youngsters of nation take home mess of respecting women.

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07:34 IST, October 18th 2019