Christopher Nolan responds with dignity to US-based bike firm over 'Tenet's' font

Inception director Christopher lan h reportedly offered to change title font of his upcoming film, Tenet, upon learning that it appears similar to logo of a US-based bike company. automobile company, took to ir social media p to inform how ir firm is attacked for plagiarism after Tenet’s posters were released. As reported by Playlist, lan responded to firm via email requesting m to allow him to go ahe with same font. email also states that he has problem in changing font if firm would refrain.

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As stated by outlet, lan reportedly responded that he understood company wouldn’t want ir customers to think that ir firm has been established by his movie’s title. He also offered m to ‘quote him’ in shooting ‘misunderstandings down’. However, lan also expressed that he loves logo of Tenet and would like to continue using same. Along with it, lan ded that he will immediately stop using it if company wouldn’t like it.

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Tenet calls out Christopher lan in an Instagram post

, despite striking similarities, we are t making a movie with Christopher lan. Maybe it was a coincidence, or maybe lan was inspired by our branding; regardless apparent negligence is frustrating to say least. Thank you to all people that have reached out in support of Tenet ( bike brand). When we became aware of this, our biggest fear was that many of our peers who haven’t heard of Tenet ( bike brand, shit this is going to get old quick) might think WE stole logo from lan, when in reality, we launched long before this movie was anunced. If you would like to share this post to help spre word, it would be greatly appreciated. I’m sure one day we’ll all look back on this and shake our hes in disbelief.

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About Tenet

Starring John David and Robert Pattinson, Tenet is an upcoming spy thriller bankrolled by Emma Thomas. plot of movie revolves around a secret nt who embarks on a dangerous and time-bound mission to prevent start of World War III. Following COVID-19 measures movie is scheduled to release in UK on August 26, 2020, and US on September 2, 2020.

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(Promo Im Source: Tenet Instagram & Still from Tenet movie trailer)