Bala and Shaitaan Ka Saala are both playing the bald game; Pics inside

Housefull 4's new song Shaitan Ka Saala was released on October 7, 2019. In song, Akshay Kumar portrays  character of Bala, a rich, spoilt king who also happens to be completely bald. Akshay's tremark dance steps in song have w started a new challenge where people have been posting videos of mselves emulating Bala's dancing while Shaitan Ka Saala plays in background. Bala challenge was invented to promote Akshay's upcoming movie, Housefull 4, but that is t only movie that challenge is promoting.

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Ayushmann Khurrana's Bala

While Akshay will be playing role of a bald king named Bala in Housefull 4, coincidentally Ayushmann Khurrana will also be playing a character named Bala in his upcoming movie, also named Bala. And Ayushmann's Bala also happens to be a bald man just like Akshay Kumar's. So it seems like Shaitan Ka Saala and Bala challenge that spawned from it have been promoting t only Housefull 4 but have also been invertently promoting Ayushmann's film, Bala. w if this double promotion is being done intentionally or t is uncertain.

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However, it is undeniable that Bala challenge has been a good boost for both Housefull 4 and especially for Bala, as it shares same name as challenge itself. People less aware of Bollywood might t even kw that Bala challenge was initiated by a song from Housefull 4 and might just think that it is a promotion for Ayushmann's movie that shares same name. Ayushmann Khurrana himself participated in Bala Challenge and danced to song Shaitan Ka Saala, copying steps of Akshay Kumar's Bala while wearing makeup for his own character, Bala. Here is Ayushmann's take on Bala challenge. 

 Ayushmann's Bala is set to release on vember 22, 2019. Housefull 4, on or hand, is going to release this month on October 26, 2019. Bala will be a romantic comedy about a man who is suffering from premature balding while Housefull 4 will be a slapstick comedy with reincarnation as main me. All members of le cast for Housefull 4 are going to play two roles, one in past and one in present. Akshay Kumar's Bala will be his character in past setting of Housefull 4.

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