Published 18:47 IST, July 4th 2020
'Wouldn't Fresh & Lovely be a better name?': Soni Razdan on HUL rebranding 'Fair & Lovely'
FMCG major HUL said it has rebranded its skincare brand 'Fair & Lovely' as 'Glow & Lovely' after dropping the word fair in its name. Soni Razdan reacts
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FMCG major HUL on Thursday said it has rebranded its popular skincare brand Fair & Lovely as 'Glow & Lovely' after dropping word fair in its name. According to company, it is taking a more inclusive vision of positive beauty while introducing Glow & Lovely -- new name for brand. Meanwhile, men's range of its products will be called 'Glow & Handsome', Hindustan Unilever Ltd (HUL) said in a statement.
Reacting to same, Bollywood actor Soni Razdan on Twitter suggested a new name and wrote, "t that I care but wouldn’t ‘Fresh and Lovely’ have been a better name for your product than Glow and Lovely which kind of doesn’t make any grammatical sense ... (due consideration pl if you use this name) @HUL_News #HindustanUnilever Also thanks for changing name. High time." [sic]
Netizens agreed with Soni Razdan and wrote, "Fresh & Lovely would have been infinitely better," while or wrote, "Definitely! It has a better ring to it and it flows effortlessly while saying it as opposed to or" [sic]
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Earlier on June, 25 HUL had anunced dropping word 'fair' from its popular skincare brand 'Fair & Lovely', citing its vision to adopt a holistic approach to beauty. company had attributed move to its rebranding exercise and said it would seek regulatory approvals.
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Home-grown FMCG firm Emami on Thursday strongly objected to Hindustan Unilever rebranding its men's range of skincare product as 'Glow & Handsome', threatening legal action while claiming trademark rights over name. In response, Hindustan Unilever Ltd (HUL) said it is "fully conscious" of its rights and position and will protect it fully in all appropriate forums".
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18:47 IST, July 4th 2020