Yami Gautam opens up on OTT platforms: 'medium doesn't matter if audience is happy'

Over past year, many big Bollywood movies opted for a digital route and released m on OTT platforms. Actor Yami Gautam recently spoke about movies being released on OTT. Yami said that OTT platforms came as a huge saviour for industry during pandemic and ded that she was fine with her movies getting eir a atrical or digital release.

Yami Gautam on movies getting a digital release

Yami Gautam, who is currently shooting for her upcoming thriller movie A Thursday, speaking to Hindustan Times said that  lines between atrical and direct-to-OTT releases have really blurred. She said that year 2020 absolutely changed game and turned it upside down. Yami ded that no matter what everyone thought before 2020, every filmmaker and actor want ir films to get released in atres but, in past year and a half, OTT platforms have come as a huge saviour, to begin with, for both producers and financers and actors, too. 

She ded that attitude around what qualifies as a success also seems to have undergone a drastic change due to a boom in OTT content. Yami said that since box office collections are no longer parameter and it’s content and actor’s performance that has taken spotlight and how well movie connects to audience. She furr said that boom in OTT content is opening new doors and is given opportunities to various new actors and directors. Yami Gautam said that she hoped that new era y've entered, gets complimented with genuinely good work in terms of different and great scripts and genres.

Talking about her movies getting eir a atrical or digital release, Yami said that some of her movies will release in atres while some digitally and she was happy about both. She ded that as long as audience is happy and movie connects to audience, n medium doesn't matter.

Meanwhile, Yami Gautam is gearing up for release of her upcoming horror comedy movie Bhoot Police. movie also stars  Saif Ali Khan, Arjun Kapoor, Jacqueline Fernandez in le roles.  film is scheduled for release on September 17, 2021 on Disney+ Hotstar.

Image: Yami Gautam's Instagram