Published 12:01 IST, July 18th 2020
BTS ARMY starts campaign and raises over ₹5.8 lakhs for the Assam floods
After learning about the devastating Assam floods, BTS' ARMY started a fundraiser and collected over ₹5.8 lakhs within 24 hours for people stuck in the floods.
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COVID-19 pandemic is t only crisis going on in India. Due to heavy rainfall, several areas have been severely flooded. Multiple parts of Assam have been hit hard by heavy rainfall. Hundreds of people in Assam have been displaced from ir homes due to heavy rainfall and flooding. To help people in Assam, BTS' fandom, aka ARMY, raised over ₹5.8 lakhs within just 24 hours.
BTS ARMY collects over ₹5.8 lakhs within 24 hours for people stuck in Assam floods
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BTS ARMY's HELPS INDIA campaign started after a concerned fan shared above tweets. se tweets went viral online and several members of BTS' ARMY decided to contribute to help people stuck in Assam floods. This donation campaign was started by Juhi Karekatte and Aakanksha Dutta. Or key BTS ARMY members who helped out include Khachuk Debbarma, Divyanshi Tripathi, Athulya Nair, and Trisha Bhattacharya.
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donation link closed on July 17, 2020, and BTS fans h amassed over ₹5.8 lakhs within just 24 hours. BTS fans who started campaign were later interviewed by an Indian entertainment portal. In ir statement, BTS's ARMY said that initiative started on July 15, 2020, when a few Indian fans were really heartbroken about devastating floods in Assam. An Indian ARMY member n collaborated with People For People, a fundraising organisation.
fans n stated that y officially started donation campaign on July 16, 2020, at 1:30 pm. se fans contacted BTS's ARMY on twitter and every fan account promoted campaign wholeheartedly. Moreover, ARMY members also mentioned that y did t expect many donations and h only set a goal for ₹30,000.
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However, donation drive rapidly gaining traction and amount raised grew exponentially. Members who started initiative were thrilled and kept increasing ir targets little by little. Within six hours, BTS' ARMY h raised over ₹2 lakhs for Assam floods. Fans, both Indian and n-Indian, promoted drive and by midnight y h raised over ₹3 lakhs. By time campaign ended, BTS' ARMY raised over ₹5.8 Lakhs, an amount much higher than ir initial goal.
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[Promo from BTS Instagram]
12:01 IST, July 18th 2020