Coco Cola India Reacts To Diljit Dosanjh's Musical Tweak At Hyderabad Concert

Punjabi singer-actor Diljit Dosanjh's Dil-Luminati Tour has become a heline waiting to be published, however this time around Coke became part one such moment. Staying true to his ability to give worth-recalling moments, Dosanjh hered to a request by Telangana government to not promote alcohol, and drugs. 

singer me subtle changes to his popular music his lyrics like “ke" became “hotel" and “daru" turned to “coke". Inste of “5 tara ke", Diljit sang “5 tara hotel." and “daaru ‘ch lemone" was sung as “Coke ‘ch lemone."

This furr gained traction when fans attending his Hyderab concert took to Instagram sharing snippets of Diljit Dosanjh altering references from booze to Coke. This me lyrics like “Dooja kamm bottlaan de datt pattne to “Dooja kamm Coke de datt pattne."

Coca-Cola's reaction to Diljit Dosanjh's brand mention

global soft-beverage manufacturer reacted to singer's viral brand mention video, which was reposted on @teamdiljitdosanjh Instagram handle. This video itself crossed 2 million views so far.

song, ‘Pehle Lalkare’ mentions three things Diljit Dosanjh wishes to accomplish. Coca-Cola's India arm ds a fourth task to it. “Chautha kaam twe gaane japne ( fourth task is worshipping your songs)," Coke wrote in comment box.

Netizen's float ir ideas behind Coca-Cola's response

Social media users felt Coke has benefited from attention as a result of change in lyrics. Anor user commented, “Telangana govt – Don’t sing songs related to alcohol… Diljit be like – coke de datt pattne."

While anor said, “And that’s how you improvise! Befitting reply!". A third user mentioned, “Going for Diljit’s concert and being able to witness Chamkila’s akha was best feeling," A third user on Instagram said, "This reminded me that I don't have Coke in my fridge. Bought a 2 litre one. Thanks."