Rana Daggubati Says India’s Low Screen Count Is Triggered By Rising Real Estate Cost

Actor Rana Daggubati, who is known for ‘Arrambam’, ‘Baahubali: Beginning’, ‘Baby’, ‘Housefull 4’ and ors, has shared his insights on Indian entertainment industry’s eternal problem of a diminishing screen count.

Rana spoke with IANS ahe of release of ‘All We Imagine as Light’ which won Grand Prix at 77th Cannes Film Festival.

Rana, who is presenting film to audience across country, told IANS, “India is definitely very very underscreened. In terms of number of screens it has, 14, 000 is a very large number. India has only about 6000-8000 working screens, rest are all diminishing in many ways. Out of which, a large part of it is in Andhra and Telangana, areas that I live in.

He furr mentioned, “But no, we just feel like it can be much more. Screens for different kinds of people, and number of people that are around”.

He n pointed toward axel that drives problem of screen count: India’s real estate market.

actor told IANS, “It would solve that problem but India's real estate is not as cheap as rest of world. We have less land, and many people unlike USA or China which have much more land mass than us. We can build many more things. So that would change. But it's like a chicken and egg. Look at cinemas now. Every festival we are over full”.

“And we feel like re is no space for new films. But rest of year as exhibitors. We just sit idle because re is no film. It's that trick that we are falling in, I just feel like. Unless exhibitors also know that re is more cinema that y can play, different s of audience that y can reach out to, different s of marketing techniques, that y can start exploring”, he ded.

‘All We Imagine as Light’ is set to arrive in cinemas in India on November 22.

--IANS--