Chinese app ban: Amul takes a jibe at TikTok, WeChat in latest topical

Amul, India’s largest food product organization, has used its latest topical to show support for centre’s decision of banning 59 Chinese applications. Ministry of Home Affairs, on June 29, banned 59 Chinese apps including TikTok citing reports about misuse of those apps for stealing and surreptitiously transmitting users’ data in an unauthorized manner to servers outside India. 

topical, shared on Twitter, creatively plays with word ‘TikTok’ to incorporate it into a bigger phrase, ‘Stik with this stok’. sentence is aimed at famous Amul girl who could be seen holding a pack of butter amidst a background of an open fridge. Ar highlight of topical is phrase ‘WeChat over tea’ where makers have sarcastically taken a jibe on Chinese messaging app ‘Wechat’.

In caption, Amul stated, 'New Delhi bans 59 Chinese apps’. Meanwhile, post, since shared has racked up over ten thousand like and a multitude of comments. While many lauded Amul for standing up for India, many have showered plaudits for creative team.

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Twitter's brief ban

Amul has been quite vocal about Si-Indian relationship. Previously, Twitter blocked its social media p for a limited period on June 6 morning. Although p has been restored w, Twitter had blocked Amul allegedly for publishing a doodle against China. Amul in creative had written 'Exit dragon' in a reference to Chinese military entering Indian territory and in an obvious pun on Bruce Lee starrer movie 'Enter Dragon'. Amul girl in creative is seen pointing at Made in India products with her one hand and with or she stops Dragon, which is a symbol for China. Chinese company like TikTok is seen behind Dragon. doodle was captioned as 'About boycott of Chinese products..." in reference to rising trend in India to boycott foreign goods after PM Modi appealed for Aatmanirbhar Bharat.  Amul is kwn for its creatives on global and local topics that made headlines.  

Read: Amul Vs China: Netizens Bash Twitter For Temporarily Blocking Dairy Giant's Account

Read: Twitter Blocks Amul After 'Exit Dragon?' Topical About China; Restores Later