Producer CV Kumar launches new pay-per-view platform Regal Talkies for Indie Tamil films

CV Kumar, who last directed and produced Gangs of Madras (2019), launched his new business venture. A popular producer and distributor of Tamil cinema, CV Kumar has launched an online platform named Regal Talkies, where independent and small-budget movies will be released under scheme of pay-per-view. In a recent media interview with an online portal, CV Kumar revealed that his pay-per-view app would concentrate on releasing small-budget movies that never release in atres due to exorbitant marketing and distribution cost. CV Kumar added that motive of application is to encour more Independent filmmakers and to change face of Tamil cinema. 

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How will CV Kumar's pay-per-view app work?

CV Kumar said that Regal Talkies follows Transactional Video On Demand (TVOD) model, which is similar to Google Play Movies and Apple Movies. TVOD operates just like atres. Every week or once a month, a movie will be released on pay-per-view app, which audiences can watch by buying tickets. Audiences can buy tickets to film for a one-time viewing experience of movie. Furr in interview, CV Kumar revealed that movies released on pay-per-view app will t have pauses and breaks to deliver a atre-like experience.

In same media interview, CV Kumar talked about revenue model of Regal Talkies. He said that Regal Talkies would work on a 20% revenue model, while rest 80% will belong to producers of film. He exclaimed that Regal Talkies' main motive is to work on a revenue model that facilitates small- budget movie producers.  

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When will pay-per-view app launch? 

Regal Talkies' first film premiered on July 9. However, CV Kumar exclaimed it as a soft launch, which has an overwhelming response, he added. CV Kumar said that y released an old Tamil movie Aan Paavam. ticket prices cost Rs 30 including tax, said Kumar in interview. Meanwhile, first new movie that would premiere on pay-per-view app will be Miruna and Thadayam, which would release on platform on July 17. 

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Besides upcomer, CV Kumar has an array of films set to release in coming months. Pay-per-view app is a successful business model in western countries, exclaimed CV Kumar in interview. He added that ticket price of each movie would be between Rs 20 to Rs 100 depending on film. pay-per-view app Regal Talkies would be available on Google Play Store, and Apple App Store, revealed CV Kumar in interview.