Did you know Vijay Deverakonda was the first Telugu actor to launch his own clothing brand

South Indian actor Vijay Deverakonda, who is well kwn for his stint as titular character in Arjun Reddy, h become first actor to launch his own clothing brand which was started in July 2018. Vijay Deverakonda h started "Rowdy Wear" with initiative of extending his fan base, which alrey has gained a massive following on social media. 

Rowdy Wear is first celebrity fashion brand originated from south and sells affordable apparel and accessories through its flagship app simply named 'Rowdy'. Targeted at youth and kids, streetwear brand makes shirts, tees, sweatshirts, kurtas, jackets, hoodies, joggers, sneakers, caps and belts. Take a look at ir collection here:

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In February 2020, Rowdy Wear brand h extended its reach on Myntra app which alrey housed several celebrity clothing brands, from Hritik Roshan's HRX to Wrogn by cricketer Virat Kohli and House of Pataudi by Saif Ali Khan among ors. According to Myntra's official website, actor Mahesh Babu h also launched his clothing brand ‘ Humbl Co, for casual menswear. According to Pinkvilla, Deverakonda has stated 'Rowdy Wear' was an extension to his personality and it aims to bring attitude of 'self-expression' with 'street-style'. He ded that this style has been 'entrenched' in majority of country's youth.  merchandise became available on Myntra app from February 12, 2020. 

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Last year on December 3, 2020, actor Allu Arjun h thanked Vijay Deverakonda for sending him clos from Rowdy Wear. He was seen wearing a set of casual long-sleeved t-shirt and pants.  actor posted a photo on his Instagram account, thanking his ‘bror’ Vijay Devarakonda for clos. Allu Arjun wrote in his Instagram post, "I want to thank my bror @deverakonda and @rowdyclub team for sending me this cool pair. It’s super comfy. Thank you for lovely gesture, my bror. Shine on !". Take a look at post here: 

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More about Vijay Deverakonda

As far as more Vijay Deverakonda's movies are concerned, he was last seen in Telugu romantic drama film World Famous Lover (2020) directed by Kranti Mhav. It was panned critically and also at box office but received praise for Vijay Deverakonda and Aishwarya Rajesh's acting. His upcoming film will be Fighter (2021) also directed by Puri Jagannath and will also star Ananya Pandey. It is touted to be a romantic action entertainer that will also be simultaneously shot in Hindi. In film, Vijay will be seen as a kickboxer. actor has reportedly been training extensively for this role. sypsis of Fighter follows Deverakonda’s character who idolizes a foreign boxing legend.

For his role, film-makers have reportedly brought on a Taiwanese boxer and will start shooting portions with him and Vijay in a foreign location where COVID-19 situation is under control.  film is expected to release on February 20, 2021, according to FilmiBeat. He also recently shared a video on Twitter in which he is seen working out at a gym, wearing a Santa hat and a red vest, with his trainer guiding him, for his role in Fighter. He posted video with caption: “Beast Mode ON! #VD10.”  director also shared Vijay Deverakonda’s tweet with caption: “That’s my hero, that’s my fighter, you make me so proud, Lov u Vijay.”

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Promo Pic: Rowdy Club and Vijay Deverakonda via Instagram.