FIGS scrubs brand faces censure for 'insensitive' marketing ad aimed at female physicians

well-kwn medical apparel company, FIGS is receiving severe backlash from female doctors and medical practitioners after releasing an ‘insensitive’ video that portrays female doctors of osteopathic medicine as ‘dummies’. company which is popular for its fashionable scrubs, marketed ir product promoting stereos which did t go down with everyone. Taking to Twitter, many censured FIGS for being disrespectful towards female physicians and Dos.

released by FIGS:

In released by firm, FIGS can be seen promoting ir brand by showcasing a woman wearing a set of pink scrubs and a name tag which claims that woman is a DO. Furr, woman can be seen holding a “Medical Termilogy for Dummies” book upside down. Post watching this, many female practitioners from field criticized and asked for its removal stating that it was misogynistic and discourteous.

American Association of Colleges of Osteopathic Medicine told ABC, that y are ‘outrd’ that even in 2020, women doctors of osteopathic medicine and physicians are yet attacked so igrantly in marketing campaigns. statement furr claimed how a company like FIGS who expects m to spend money on ir products, should be ashamed for promoting such thoughtless stereos. association also demanded a public apology to be me by company.

FIGS issues an apology:

After facing tremendous backlash online, FIGS issued a public apology on Tuesday, October 13. dressing ‘insensitive’ video, firm said that y ‘incredibly sorry’ for y have hurt sentiments of many. Take a look at it here:

A lot of you guys have pointed out an insensitive video we h on our site — we are incredibly sorry for any hurt this has caused you, especially our female DOs (who are amazing!) FIGS is a female founded company whose only mission is to make you guys feel awesome.

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Outrd Netizens

Female DO’s have been openly displaying ir anger on a Twitter post watching FIGS’ latest . Many have said that mistake me by firm is unpardonable. Here’s taking a look at how people are reacting online:

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