'Sufiyum Sujathayum' maker's decision to skip theatrical release irks film exhibitors?

A few days ago, makers of Sufiyum Sujathayum revealed that movie would release on OTT platform Amazon Prime Video, making it one of first Malayalam movies to skip atrical release amid lockdown. However, it has w come to kwledge that film exhibitors in Kerala are disappointed with  producer's decision to release upcomer on OTT. Following which, major film exhibitors have decided to t release any of maker's future releases in ir atres. 

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Recently, Vijay Babu, producer of Sufiyum Sujathayum, shared news that Jayasurya and Aditi Rao Hydari starrer will release on Amazon Prime Video. Following anuncement, M C Boby, general secretary of Film Exhibitors United Organization of Kerala, talked to an online portal, condemning Vijay Babu's decision. He seemed more disturbed by fact that makers of Sufiyum Sujathayum had registered film with Kerala Film Chamber of Commerce and had made an agreement with film exhibitors to release film in atres. 

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Opening about controversy surrounding Sufiyum Sujathayum's release, Vijay Babu revealed that survival is important in times of pandemic. He exclaimed if upcomer does t break even at box office he would be left in a lurch. Reason for which, he decided to release movie on streaming platform. 

Meanwhile, Anto Joseph, secretary of Film Producer's Association supported Vijay Babu's decision to release Sufiyum Sujathayum on Amazon Prime Video. He furr revealed that many more producers would opt for digital release because it ensures return on investments. Meanwhile, in a recent media interview, Vijay Babu, producer of Sufiyum Sujathayum revealed that Producer's Association is supporting him in decision to release upcomer on digital platform.   

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Sufiyum Sujathayum, starring Jayasurya and Aditi Rao Hydari in lead marks return of Aditi to Malayalam films after her debut in 2006's film Prajapathi. Sufiyum Sujathayum is reported to be an intense love story that travels through time. upcoming movie is directed by Naranipuzha Shanavas of Karie fame. Sufiyum Sujathayum is bankrolled by Vijay Babu under his production banner Friday Film House.