Google India sees 107% increase in searches for 'panipuri recipe' during lockdown

Amid stringent lockdown measures imposed by Indian government to contain spre of COVID-19, search for recipe of panipuri and or mouth-watering street foods have surged. According to a report, Google India saw a 107 per cent increase in quest for 'panipuri recipe'. Meanwhile, search for ayurvedic home remedies like 'Kha' saw more than 90 per cent rise after PM Modi urged people to drink it.

According to  report released by Google India recently, overall searches for 'recipes' on Youtube grew by 20 per cent in recent few months. In dition to that, search for ‘5-minute recipes'  grew by 56 per cent. Meanwhile, Indians are t only searching for street food but also health and medicinal products. report stated that search for Kha saw an over 90 per cent rise while search for Vitamin C surged by 150 per cent. Queries about herbs with medicinal properties also saw a 380 per cent rise in recent months.

'Near me' searches

In dition to food items, search for “how to pay electricity bills online” rose over 180 per cent amid lockdown. 'Near me' searches, like Stores near me or Pharmacy near me saw a major uptick. According to report, search for 'pharmacy near me' saw a 58 per cent rise while 'grocery delivery near me' increased by over 550 per cent and 'ration dukaan' over 300 per cent. On or hand,  search for ‘gym at home” surged by 93. Amid closed down schools,  search for 'learn online' surged by 85 per cent while 'teach online' rose by over 148 per cent. Meanwhile, queries for “at-home learning” shot up by 78 per cent.

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Lockdown has also led to growing curiosity over transactions and mobile payments. QR code payment increased over 66 per cent and how to change UPI pin rose over 200 per cent, report ded. In 2020, search interest for overall video streaming platforms surged between 40 per cent to 120 per cent as Indians clocked almost four hours per week per person on video on demand, report said.

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With inputs from ncies