Published 18:53 IST, October 19th 2020
Actor Bruce Willis reprises his 'DieHard' character John McClane for a commercial
Bruce Willis recently featured in an advertisement for Advance Auto Parts where he reprised his 'Die Hard' character John McClane after years
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Sunday night's Fox America's Game of week telecast brought along a sweet surprise for longtime Die Hard franchise fans. Actor Bruce Willis reprised his iconic role of John McClane in Die Hard in a battery commercial for Advanced Auto Parts. commercial is a two-minute short film which features Bruce Willis as John McClane along with a number of cast members of original 1988 film like De'voreaux White and Clarence Gilyard. Check out commercial below -
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Bruce Willis reprises role of John McClane from Die Hard
In a statement sent out to major media portals in USA, and acquired by Hollywood Reporter, actor Bruce Willis expressed that he has never done any commercial in avatar of John McClane. However, actor was approached by Advanced Auto Parts who brought in idea of integrating 'DieHard' battery into Die Hard film franchise. Willis went on to express that Advance approached short like a film featuring a clever script which is coupled with an intense production resulting in an entertaining spot.
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Willis had last reprised character of John McClane in 2013's A Good Day to Die Hard which raked in a total of $300 million against a budget of $92 million. actor expressed in statement that he has always enjoyed playing hardcore character of John McClane and especially enjoyed how characters from original film were brought on-board for commercial.
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Still from - DIEHARD IS BACK | 2:00 Film (YouTube)
Jason McDonell, Executive Vice President & chief marketing officer of Advance Auto Parts also sent out a statement to Hollywood Reporter stating that it was irresistible for m to merge ir brand and film franchise toger. statement reveals furrmore that project was aiming to go beyond price points and product in order to find a powerful mess and platform which sets brand apart. However, does this Advance Auto Parts commercial can be considered can for Die Hard film franchise? unfortunately, .
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18:53 IST, October 19th 2020