Published 13:58 IST, June 22nd 2022

Hailey Bieber faces legal trouble over her skincare line; sued for trademark infringement

Hailey Bieber has landed herself in legal trouble due to her skincare line 'Rhode'. A fashion company by the same name has sued her for trademark infringement.

Reported by: Kriti Nayyar
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IMAGE: INSTAGRAM/ @HAILEYBIEBER | Image: self
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Hailey Bieber has landed herself in legal trouble due to her skincare line 'Rhode' as a 9-year-old fashion company going by same name sued her for trademark infringement. 'Rhode' clothing brand co-founders Purna Khatau and Phoebe Vickers filed suit against 25-year-old model in a US District Court, according to documents obtained by PEOPLE

In legal papers, Khatau stated that she and Phoebe launched ir company in 2013 and have dedicated mselves to growing and nurturing  brand "through much personal sacrifice and hardship." As per complainants, it is w considered a luxury brand and is worn by likes of  Beyoncé, Rihanna, and Mindy Kaling. As per lawsuit, ir clothing line 'is expected to make $14.5 million' this year. 

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Hailey Bieber lands in legal trouble over her skincare line 'Rhode'

Purna Khatau and Vickers hold 'Rhode' trademark for various clothing items and accessories and are even planning to expand into areas like household items, makeup, and skincare, according to ir claims. With her brand launch earlier this month, Hailey has caused "confusion in marketplace", which has furr damd duo's brand, says Khatau.

y claimed that while Instagram promised  '@rhode' handle to designers initially, social media giant decide to allow Hailey to use it "even though it had posts until June 8, 2022." Court documents stated how Justin Bieber also promoted his wife's brand on his personal handle, which has about  243 million followers. 

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Khatau added, "We have real concerns about future," and continued, "We put blood, sweat, and tears into this brand for years ... It is disappointing to me that an entrepreneurial woman, whom we've long been fans of, is trying to stifle what we have built."

founders have also asked for her to change her skincare line's name to avoid any confusion. y claimed that Hailey even approached m to buy name rights years ago, however, y declined. "We welcome competition – we just don't want competitors using our name," y iterated. ir lawyer Lisa T. Simpson has also given her statement and called situation 'unfortunate'. 

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(IM: INSTAGRAM/ @HAILEYBIEBER)

13:58 IST, June 22nd 2022