How Tom Cruise starrer Mission Impossible has managed to avoid franchise fatigue

Mission: Impossible - De Reckoning Part 1 is set to release worldwide on July 12. anticipation for film is at its peak despite several postponements in past. From its initial release date set for July 2020 to two years down line, Ethan Hunt is geared up for next impossible mission. re are several factors fueling hype surrounding action-spy franchise. However, most significant is how Mission Impossible has mand to overcome franchise fatigue.

3 things you need to kw: 

• first Mission Impossible film was released all way back in 1996. 
• Christopher McQuarrie is first director to have me three films in franchise consistently.
• It was apted from 1967 British series of same name. 

What is franchise fatigue? 

After a certain point, audiences show a lack of excitement and fans stop obsessing over studio franchises. This can result from a desire for newness and perception that franchises are chasing money. For instance, after tremendous performance of first two Terminator films, which earned $520 million at box office, newer films did t taste success. Terminator: Dark Fate (2019), grossed $260 million and failed to break even. fact that new Terminator movies were being me despite velty, contributed to franchise's declining popularity.  

(Terminator: Dark Fate became a commercial disappointment in franchise (Im: terminator/Twitter)

Ar example is Fast and Furious series, helined by Vin Diesel. Since 2001, re have been 10 titles in franchise. It peaked in 2015 when Fast and Furious 7 me $1.5 billion at box office globally, but revenues dipped reafter. departure of major cast members, on-set controversies and tion that F&F films are 'more of same' led to less engment on behalf of fandom.

Marvel Cinematic Universe is also facing similar issues which led to some of titles performing very poorly at box office. As a result, Marvel Studios has been reshuffling release dates of upcoming titles to build anticipation and avoid any future loss. In dition, y started venturing into OTT web series as well, so that commercial burden of franchise doesn't stop ir expansion. Meanwhile, Tom Cruise starrer Mission Impossible has mand to steer clear of franchise fatigue. box office business of each film has turned out to be more than previous one is proof.  

(Tom Cruise and Michelle Monaghen in Mission: Impossible 3 | Im: MissionImpossible/Twitter)

How does Mission Impossible steer clear of franchise fatigue?

Tom Cruise: Enigma of Star

Tom Cruise's Ethan Hunt is pivot of MI storyline. film series is high on action and franchise star has been posited as one doing all of his stunts. Mission Impossible is marketed with snippets and detailed breakdowns of stunts where Cruise is in complete focus.

For instance, in MI7, Cruise has driven a bike off a cliff and fought on a train that is minutes away from crashing into a valley. In previous films, Cruise has done everything -- from jumping from skyscrapers, holding his breath underwater, hanging from Burj Khalifa to clinging on to a flying plane. This has resulted in creation of a larger-than-life persona of Cruise who has mand to become biggest draw for franchise. 

(Hayley Atwell and Tom Cruise in a still from Mission: Impossible - De Reckoning Part 1 | Im: MissionImpossible/Twitter)

Mission: Impossible is caught up with time

While first MI film was about a rogue CIA operative trying to kill Ethan, second film was about terrorists trying to destroy world with a dely virus. In MI3, Ethan hangs up his boots, n comes out of retirement to take on more international enemies. franchise this way has gone from local to global, both in scale and audience reach. 

Story-wise, from Ghost Protocol to Fallout, Mission Impossible franchise delved deeper into geopolitics. tably, ideas are simple yet far-fetched, with Ethan trying to avert a possible World War III in one of films. world-building as it may seem is realistic while films delve into topical subjects. With dition of elements such as corrupt governments, techlogically enhanced weapons and rogue nts, Mission Impossible stays fresh. 

(Tom Cruise in Mission: Impossible - Ghost Protocol | Im: MissionImpossible/Twitter)

Mission Impossible doesn't abandon its core

Mission Impossible started off as an action-spy film and has stayed loyal to its core me. Through years, makers have ensured that while high-octane action sequences are taken a tch higher with every film, focus remains on espion, techlogy and developing political intrigue. With this, Tom Cruise starrer franchise has mand to draw its loyal fanbase to atres while still appealing to newer audience.