Kim Kardashian apologises and promises to rename 'Kimono' range

Reality TV star Kim Kardashian West decided to rename her shapewear range 'Kimo' after receiving backlash for cultural appropriation.

Kim Kardashian West faced a storm of criticism over name of label, with many complaining her choice of 'kimo' disrespected Japanese culture and disregarded significance behind tritional outfit.

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entrepreneur initially defended name saying she wouldn't change it. She took to Twitter justifying her actions,

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But on Tuesday, she posted on Twitter that she would be anuncing new name of brand soon.

Last week Daisaku Kokawa, Mayor of Kyoto, penned a letter to Kardashian West urging her to rethink name, explaining that kimo is a “cherished” part of Japanese culture.

“We think that names for 'Kimo’ are asset shared with all humanity who love Kimo and its culture refore y should t be mopolized,” he wrote.

In a letter that he also shared on social media, mayor, Daisaku Kokawa, h said, "Kimo is a tritional ethnic dress fostered in our rich nature and history with our predecessors' tireless endeavours and studies and it is a culture that has been cherished and passed down with loving care. Also, it is a fruit of craftsmanship and truly symbolises sense of beauty, spirits, and values of Japanese."