Published 20:50 IST, October 14th 2019
LA Kings hockey team remove Taylor Swift's banner at Staples Centre
The LA Kings hockey team have covered up their banner of Taylor Swift at the Staples Centre after fans started saying the banner had cursed the team
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Popstar, Taylor Swift has recently been allegedly accused of casting negative impact on NHL's Los Angeles Kings team. complains started pouring soon after team declared that will be covering up banner promoting ‘Lover’ during home games at Staples Center.
Team's misfortune with Swift's banner
banner put up in year 2015, marked Swift's achievement for most sold-out shows at stadium. team won Stanley Cup in 2012 and 2014 and advanced to conference finals in 2013, while some fans criticised fact thatit was eir a coincidence or a misfortune that team hasn't won a playoff series since banner went up.
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worst record in Western Conference
team's performance has been declining ever since it hit worst record in Western Conference and second-worst in league. Michael Altieri, senior VP of marketing, communications, and content for Kings and AEG Sports recently reported that connection to team’s fans is ir major priority and through ir engment, y have made it clear that banner shouldn't be part of ir Kings game experience.
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He also informed media that authorities didn’t have a problem covering it up as y saw it as an opportunity to prove fans that y hear m. Kings covered banner ahead of ir home opener against Nashville Predators on Saturday and won 7-4. Despite banner’s rejection by two-thirds of its pro team occupants, Staples Center has plans to remove Swift banner from arena.
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(With inputs from ANI)
19:26 IST, October 14th 2019