Coach anunces launch of Coach x Michael B. Jordan, first-of-its-kind creative collaboration with actor, producer and first global face of Coach menswear, Michael B. Jordan. Inspired by his cultural influences and community, his love of Naruto, and his passion for bringing unique voices to forefront, this unisex rey-to-wear, footwear and bag collection is Jordan’s first foray into fashion design, guided by expertise of Coach Creative Director Stuart Vevers.

Coach x Michael B Jordan

Created in partnership with VIZ Media, collection combines Coach craftsmanship with Jordan’s affinity for functional fashion and graphic codes from world of Naruto, a popular Japanese anime and manga. Product ranges from parkas, jean jackets and pullovers to backpacks, utility packs and hybrid sneaker boots. Infused with technical details like removable sleeves, tactical straps and elastic closures, it also features imry of characters from Naruto, as well as series’ tremark “eye” motifs reimagined with Coach’s Retro C graphic. se references tie back to story of Naruto Uzumaki himself, a young ninja who begins his journey as an outsider and earns respect of his community as he works with his friends to protect it. Naruto backstory speaks closely to Jordan’s own narrative as an outlier building bridges inside and outside of Hollywood establishment and echoes Coach’s commitment to community and cour.

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Campaign for promotion of Coach X

To launch collection, Coach releases a campaign that fuses its values and craftsmanship with Jordan’s cinematic skill and Naruto’s mystic icography. hero film, conceived by Jordan and directed by Rachel Morrison, who collaborated with Jordan previously as director of photography on Black Panr, takes place in a neon-drenched Tokyo street, and moves between moments of modern-day grit and magical realism, placing an emphasis on power of connection. “Working with Mike is always a great experience,” said Vevers. “He’s a great collaborator because he always puts his heart and soul into everything he does and because he brought something auntic and personal to collection.”

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“With my name on this collection, it was important to design pieces that represent my cultural influences and my community; pieces that I could see my friends, family and fans wearing with pride,” said Jordan. “As with all aspects of my work, this collection is about bringing fresh perspectives and unique voices to forefront. Expanding into fashion design was rewarding beyond my expectations. I’m grateful to Stuart and Coach for providing me with opportunity and expertise to execute a collection I’m extremely proud of.” Coach will also celebrate collection with global pop-ups in Japan, Malaysia and United States, a dedicated Coach experience in VIZ Media booth at New York Comic Con on October 3-6, and a range of limited-edition T-shirts. Coach x Michael B. Jordan collection is w available online at Coach.com and in stores.

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