Rihanna's 'Fenty Beauty' to set shop with Chinese online-retailer TMall under Sephora

Rihanna is one of most popular music icons in world. Her music has dominated charts for a long time and hence singer has a massive fan following. She also has a fashion brand Fenty. In past, Rihanna has collaborated with several major brands to highlight Fenty and it has always worked in her favour, according to a news portal.

Rihanna's Fenty plans to set shop online under Sephora's banner with Chinese retailer

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Recently, Rihanna is planning to open cross border avenues for her brand. According to a news portal, singer wishes to expand reach of her brand 'Fenty Beauty' and hence she is looking to set shop with TMall which is being launched by Sephora. Rihanna, in past, has collaborated with ar fashion brand for Fenty which garnered her tremendous response from fans. Her clothing range became a huge success and since n, Rihanna has been looking for ways of expansion with regards to her brand, according to a news portal.

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Hence, Rihanna’s Fenty is all set to launch with Sephora’s TMall. In a statement released by Sephora, it was mentioned that company was pleased to have several prestigious brands on board with m for initiative of TMall. y also expressed ir gratitude towards China for allowing m to introduce ir brands overseas and thus opening up new avenues. Sephora furr mentioned that y were pleased that China has w offered m possibility to set up TMall as a flagship store for Sephora. In conclusion, y added that y will strive to cater to Chinese people and help m keep up with emerging trends.

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Just like Sephora, many or brands have also resorted to this approach to expand ir reach. Sephora is currently working on widening horizons in Chinese markets. brand has believed that launching a cross-border operation will allow m to sell cruelty-free brands. Reportedly, this will also help to introduce Chinese people to many western brands and thus open up new avenues for m as well.

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